
Municipal utilities across the country are facing regulations, and economic conditions that are killing the bottom line. Could additional revenue streams help solve your problem?
Several municipal utilities are restricted to supplying only electricity and water. But other municipal utilities are open to selling a variety of products.
Some municipal utilities have already entered the communications/technology arena. Others (especially in UK and Australia) have partnered with other kinds of businesses to help increase revenue. See Kathleen Tweed’s article “Will You Buy Your Power From a Department Store.”
Good leaders envision the future and create alternatives. They head off the budget crisis they see on the horizon. They determine a course of action and do whatever is needed to make it happen. They never give up when they know something must be done to avoid failure.
Can municipal utilities add products to increase profitability? Which products would fit your company and customers? How would you change the “laws” that limit your products and sales?
Would it make sense for you to serve other municipal utilities by becoming a supplier of standard products you use in the course of your business? Would it make sense for you to sell appliances and other products directly to your utility customers? Can you partner with other businesses to enhance the bottom line in both companies? Would some kind of marketing partnership make sense?
P.S. Being a service company and member of the community does not prevent you from also “running your business.” If adding products strengthens your company so you can continue to be the community asset you’ve always been, you might have to embrace some of the conventional, competitive business arrangements that keep other retailers and wholesalers in the market. Some people would call this “vertical marketing” – from generation to usage.


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